EARTH TOKEN -- Natural Asset Exchange Marketplace


Introduction
Climate change poses a major risk to the global economy, affecting the wealth and prosperity of all citizens and nations around the world. It will have significant impact on resource availability, energy pricing, infrastructure vulnerability and company valuations. 
Corporate environmental sustainability efforts are no longer considered purely voluntary. Customers and shareholders alike now expect meaningful energy and emissions reductions, whilst legislators at every level are creating new regulations that require proof of compliance of climate change adaptation. 
The untapped and undervalued Natural Capital asset class is estimated to be worth in excess of USD $120 trillion, while specific assets represented by institutions and individuals committed to some sort of divestment from fossil fuels is estimated to reach $5 trillion in 2017. 
While awareness and legislation regarding climate change and the critical importance of Natural Assets grows, there is as yet no transparent mechanism to connect producers of these Natural Assets with the buyers and consumers of those assets. 
Today, as is the case with many industries, control and the resultant benefits reside with a privileged few. 
The Natural Asset Exchange blockchain platform and EARTH Token cryptocurrency provides a unique opportunity to truly transform the Natural Capital Asset market, by creating a Natural Asset Marketplace that allows all stakeholders in the climate value chain to participate. 
Stakeholders will also be able to package assets with value added services to create customized offerings catering to new market segments, expanding the overall market and creating additional wealth for all participants. 
As a prov ider of innovati ve env ironmental sustainability solutions since 2009, we understand the immense value of this new platform and paradigm. We already offer a unique range of existing solutions that create demand for Natural Capital Assets, underpinned by a proven business models, with existing, paying clients. 
Climate change adaptation requires our collective, and urgent inter vention, to ensure future generations are left with a sustainable planet. 
It is a rare opportunity to create significant wealth by doing the right thing. 
EARTH Token and the Natural Asset Exchange blockchain platform described herein is based on the premise that impactChoice will raise capital via crowdfunding. 
We look forward to you joining our community to make a difference and realise the benefits of this enormous market opportunity.

Unlocking an undervalued Asset Class
Blockchains are clearly changing the world. 
Pick almost any industry and you can observe how blockchain technology has the potential to cause disruptive change. 
Consider project financing, where bankers, private equity, venture capital and selected individuals have for far too long controlled most of the capital, and the resultant profits that flow from investments in projects. 
Blockchains carry the promise of a more inclusive and universally accessible world, a world in which community participants and common folk get an equal opportunity to participate, and share, in the value that they create. 
Natural Capital is the world's stock of natural resources. The untapped and undervalued. Natural Capital asset class is estimated to be worth in excess of USD $120 trillion, yet no transparent mechanism exists to connect producers of Natural Assets with business, consumers, or IoT devices.

Establishment of the Natural Asset Exchange blockchain platform with EARTH Token as the settlement mechanism currency will:

The Natural Asset Exchange blockchain platform will enable certified Natural Capital Asset project developers to list their products (e.g. carbon credits, REC's, metered output, etc.), on a unique Blockchain & Smart Contract platform, specifically designed for the Natural Asset trading market, at no cost.
Since the Natural Assets will reside directly on a blockchain there will be no need for sellers to incur the costs related to 3rd party registries to record sales and retirement of assets. 
An innovative aspect of blockchain technology is that it automatically prevents double-spend of natively loaded assets, resulting in a fraud-resistant solution.
Since our establishment in 2009, we have been pioneering the use of digitally represented Natural As set s to provide innovative environmental sustainability solutions. In April 2017 we launched the latest version of our climate asset management and trading platform that is based on a private permissioned blockchain ledger.
There are no registration fees for buyers, and there is no need to fund escrow accounts with an exchange, as is the current practice, nor are there any limits on transaction volumes (unless stipulated by the seller), nor will buyers be required to register with 3rd party registries; all of which are current barriers to participation.
Sellers control their own profit pipeline by having access to a range of flexible pricing mechanisms (e.g. fixed price, spot rate, various auction types, etc.), which they will be able to assign to their asset pool based on their chosen percentage of the pool allocation; all without long-term contractual lock-in.
The use of EARTH Tokens (EARTH) as the settlement currency reduces complexity related to fiat currency exchange rates, along with significantly reduced transaction fees. 
EARTH tokens will be based on Ethereum, a next generation blockchain protocol enabling advanced smart contracts.
Ethereum is future-proof (e.g. IoT Smart Contracts), censorship resistant, globally available, and provides transparent guarantees about future operations of the platform. With Ethereum, we can eliminate middlemen and counter party risk at the currency level.
Full filtment and settlement will take place simultaneously, based on the terms of the agreed Smart Contract between buyers and sellers at the time of purchase, es sential y eliminating lengthy transaction lead times that are commonplace. Just-intime purchasing of Natural Assets that is transparent and global in scale, will finally be a reality.
Market makers, such as impactChoice & others, will have access to Smart Contracts & API's to enable direct integration into their systems, for embedding Natural Assets directly into their products, services and / or solutions. 
The ability to mitigate environmental impact in complex, integrated manufacturing processes and supply-chains, on a pay-as-you-go, just-in-time fashion, becomes truly feasible, reducing corporate risk and exposure to hedged Natural Assets. 
Direct sales to business and consumers will be facilitated by using applications that are accessible by multiple device types and operating systems (e.g. desktop browser, Mobile iOS / Android, etc.), whilst specific Smart Contracts and API's will cater for IoT connected devices. 
We believe that the proliferation of smart devices will ultimately result in a requirement for device enabled environmental impact mitigation, via self-regulated Smart Contract interfaces. 
The development and the adoption of EARTH Token as the underpinning store of value and settlement mechanism of the Natural Asset Exchange can foster unprecedented accessibility and transparency in the trading of Natural Assets. 
It will truly democratize global efforts that are aiming to address climate change adaptation, at corporate, consumer and IoT device levels, for the sake of future generations
Token Sale
Funding Cap Tier 1:
34,000 ETH – Natural Asset Exchange development, deployment and company funding to support development and growth of public platform. 
Funding Cap Tier 2: 
68,000 ETH hard cap – Establishment of Project and Strategic Acqui s itions Inves tment Fund and associated investments. 
Funding Currencies: Ethereum (ETH), Bitcoin (BTC). 
Security: Funds will be held using multi-sig wallets according to industry best practices requiring 2 of 3 signatories to release funds. 
NB: The only trusted source of information related to this Token Sale will be the official EARTH Token website (www.earth-token.com). No other information source will carry official information! Any funding addresses publicly advertised should be considered 'scams'. 
EARTH Tokens will be full y trans ferable and exchangeable, and will be listed on selected exchanges once distributed. 
Token holders will be free to buy and sell EARTH Tokens once they are listed. 
EARTH ownership does not give the owner any kind of share or equity or voting rights in impactChoice, or any future legal entities that may be incorporated as a result of the Token Sale. Consequently, EARTH does not qualify as a security of any kind.

Token and Funding Allocations
Tier 1 - 34,000 ETH
Natural Asset Exchange development, deployment and company funding to support development and growth of public platform.
Tier 2 - 68,000 ETH
Establishment of Project and Strategic Acquisitions Team to facilitate project deployments which create demand on the Natural Asset Exchange.

More information: 
Website: https://earth-token.com/

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